One day at practice, under the hot Florida sun, the soccer coach opened the cooler for our kids.

The light caught the brightly dyed blue and red bottles of that famed UF science experiment.

In that moment, we felt the pain of every athlete and parent: do we tell ourselves and our kids to stop drinking this unhealthy garbage? Or do we let it slide, just this once? Nobody ever died from slightly synthetic liquid garbage made in lab anyway, right?

What came from the questions we asked in the following year was something new: Alfa Sports Drinks.

Alfa is about the purest of competition. We're not about the money or the fame. We're about the pursuit of greatness. We invented Alfa to re-fuel and re-energize naturally. A high integrity sports drink to revitalize the team captains, the clutch performers, the role models, the dreamers. The record chasers and the overachievers. Alfa has no artificial colors, flavors, or sweeteners. We replenish electrolytes and minerals the right way, with real coconut water, sea salt, and delicious fruit. Love the ones who love the game.